Juan Valdez

While not much of a spokesman, (his vocabulary is limited to "Buenos Dias.") he remains a true masterstroke of marketing genius. Juan is supernaural, his purpose is to materialize out of thin air in bedrooms, trains, cars, and grocery stores and hand puzzled coffee drinkers a can of pure Colombian coffee and disappear, while reminding us that Colombian coffee is :"The Richest Coffee In The World." The coffee must be good, after all no one ever seemed even the slighest bit apprehensive about a poncho clad Hispanic guy, handing them something after appearing from inside the cupboard where he was hiding with Conchita, his mule.